My Tour Ultimate
Golfing Prize Assets
Creating a look and feel for one of the European Tour Group and DP World Tour’s biggest competitions to date.Utilising different imagery and specific copywriting, three sets of visuals were created to target three specific audiences: Golf fans, holiday seekers, and universal interest.
These 3 sets of visuals were mixed and matched throughout the ETG and DPWT social channels, through organic and paid media, with the capacity to extend the information about the prize and focus in on some of the key features up for grabs.
The DP World Tour website featured the creative targeted to golf fans across various assets, set up for desktop and mobile, in static and GIF formats.
