Manchester City Football Club Champions League Millennial Photoshoot & Campaign
Working with a team to help art direct a shoot of young Manchester City fans for a campaign.
The imagery would then be used in a campaign on City’s website, where I created social media and OOH assets across Manchester town centre, plus digital and print media at northern universities, with the aim of advertising an affordable, fun night out with their ‘squad’.
Taking into account the type of digital assets needing to be created, the imagery had to be shot to make sure there was sufficient space for match information and multiple shots for different angles to apply to a range of social media assets, ROS and standard IAB banners.
